Terry D. Cross President

Investment Adviser Representative

Terry Cross is the President and owner of Cross Wealth Management. As an Investment Adviser Representative, he specializes in consulting advice and asset management for his clients all over Iowa.. Terry is an Iowa native and a graduate of Iowa State University with a Bachelor of Science degree in psychology and management. Terry began his career as a captive agent and registered representative for John Hancock Financial Services. He then held a position as the branch manager for MONARCH Financial Services, Inc., a full service financial planning and insurance firm located in West Des Moines, Iowa.  Prior to Cross Wealth Management, Terry was the Vice President and Des Moines branch manager for Fringe Benefits Design, Inc. of Leawood, Kansas.

Terry is very active in the Ames, Iowa community and regularly cheers on the Cyclones of Iowa State University and the Little Cyclones of Ames High School. He and his wife Susan have 3 daughters Elissa, Trisha, and Alexa.

Maeann Unser

Individual Account Operations Associate

Maeann is the Account Operations Associate for all of the individual clients at Cross Wealth Management. In this position she assists Terry with account establishment and maintenance. She can assist you with general questions you might have regarding withdrawals, distributions, and money transfers between accounts. She helps to ensure that our clients have a wonderful operational experience.​  Maeann has been with us since 2018.  Prior to joining our team, Maeann was the personnel coordinator at the Walmart on South Duff and the store manager at Riddle’s Jewelry in the North Grand Mall. 

Maeann lives in Ames, Iowa with her husband and teenager. There is never a dull moment at their house with their energetic dog, Cocoa.  In their free time, Maeann and her family enjoy traveling and spending time with family and friends.

Dani Duns

Group Account Operations Associate

Dani Duns is the Group Account Operations Associate for all of the group clients at Cross Wealth Management. In this position she assists our group clients with account establishment, account functions, and employee benefit services. She can help answer questions about health and dental insurance, life and disability insurance, and group retirement plans. Dani lives in Hubbard with her husband Cory and two children still at home. One is a Junior in High School and the other a Senior, soon it will be an empty nest. She also has two grown children and five granddaughters and one grandson that she adores.

Dani is active in her church, loves watching the kids play sports, active in parent run school activities, and being with friends and visiting the grandchildren. Her hobbies include shopping, traveling, and binge-watching Netflix.